Updated: Feb 23, 2019
Let's talk about outsourcing!
OUTSOURCING? What? I'm over here barely starting to make money and you want to talk to me about outsourcing?
BREATHE Woman! Just breath!
Better now? Okay, let's explore this with an open mind.
Did you know that you can actually LOSE money by spending HOURS on tasks outside of your "spiritual gifts" that you can have someone else do for cheap?
When I say "spiritual gifts," I mean the core talents and skills that made you want to go into business in the first place. For me, a "spiritual gift" is public speaking - if you hand me a microphone and tell me to get on the stage and talk about money and business, don't worry, I WILL. I don't even really need to prep because I have this stuff down!
However, creating super amazing web designs is not one of them. Yes, I am slowly developing this skill as I use it repeatedly in my own websites, but unless you hand me a template, it take me FOREVER! The stories I could tell you about the hours I spent on my first website. Ugh!
Back to my happy place - this blog post...
Let me prove to you that outsourcing some things, even today, may be just what your business needs. Let's talk numbers.
If you're averaging $5,000 in sales a month working 40 hours a week, your average income is roughly $31.25 per hour (don't worry, it'll grow). Now, let's say you're building a flyer for an event that you're hosting, but because design is outside of your particular set of "spiritual gifts," it takes you 3 hours.
That flyer just cost you $93.75.
Well, if you go to a resource such as Fiverr.com, you can spend 20 minutes finding a vendor, providing the event information, your brand colors and logo, then pay $16 for someone else to make the flyer. Maybe they do something you don't like and you spend 10 minutes typing instructions on the revision.
That flyer now has only cost you $31.63 (30 minutes of your time plus $16 fee).
That doesn't seem like a big deal until we're creating flyers every couple of weeks. Creating graphics for daily posts. Spending time looking for conferences and podcasts to make pitches too...
...And we're doing all of these things instead of making sales, following up with potential customers, building courses and serving our clients.
Spending a ton of time working on things outside of you spiritual gifts may actually be costing you money.
So what do we need to do?
1 - PLAN: Make a list of the tasks you are currently doing that could be done by someone else. There are some things, like styling, designing, coaching or teaching, that you absolutely have to do yourself, but everything else can eventually be delegated. A common rule of thumb is that if someone can do it at least 80% as good as you, the job is theirs. If you're just getting started, you can focus on the one thing outside of your "spiritual gifts" that is taking up the most of your time.
2 - RESEARCH: Research options for getting that job done. Can you find a VA for an hour or 2 a week that can make a dent in your workload? Will a graphics designer make 30 custom, branded images for you to use, saving you several hours of work? Is there a copywriter that can help draft your sales pages? While you certainly want to start small and within your current budget, you can likely find exactly what you need to save you a great deal of time.
3 - DECIDE: If the cost of having that person do the job is much cheaper than doing it yourself (based on your hourly rate), GIVE IT A TRY!
4 - EVALUATE: In 30 to 60 days, see if adding this person to the team has had a positive impact on your revenue? If you're making more money by being freed up to focus on the core elements of your business, keep it going. If not, you can always take the task back. (And don't forget, to see if your peace of mind and mental health have been positively or negatively impacted also)!
BY THE WAY - What you outsource, may be related to the family. Sometimes spending a $100 on a monthly cleaning service (or adding it to your kids chore list) can do wonders for your quality of life and ability to focus as a business owner!
Good luck outsourcing!
Tiana B. Clewis
Ready to become a #dreambuilder in your money, your life and your business?